Tuesday, October 29, 2019

Academic success at the graduate level Essay Example | Topics and Well Written Essays - 1000 words

Academic success at the graduate level - Essay Example It is a requirement that a student must know how to write an academic paper that is different from other forms of writing. Academic writing is formal, precise and based on facts (uefap.com, nd). Unlike in other forms of writing such as novels, poems and narratives, academic writing follows certain rules in structure and its ideas are expressed based on facts and verifiable information rather on opinion or feelings. Its purpose is also different from other forms of writing. Academic writing intends to educate, elucidate and persuade rather than to entertain or to express emotion. There should also be a central issue, idea or argument that it is trying to resolve where arguments are focused, without digression, it supporting or debunking such central idea. Academic writing also maintains its scholarship in writing that is fitting for an academic environment and does not welcome colloquialism in its language. This can be achieved by constant practice whereby a student will get used to t he discipline of academic writing. It would also help if there is a teacher who would coach the student to further improve his or her academic writing by pointing out areas of improvement and dispensing guides and tips on how to rectify and improve them. Academic success also requires a proper consideration of effective written communication. This is critical in graduate school because unlike college, graduate studies involve a lot of research and academic writing. A student is graded most of the time by the quality of the paper he or she submits than quizzes and this makes it imperative for the student to internalize effective written communication. This means that students must consider the approach, development, clarity, style and correctness of his or her academic writing to succeed at the academe at a graduate level. Approach meant that the timing and appropriateness of the â€Å"choice of medium, tone

Sunday, October 27, 2019

Tunisias Medical Tourism Sector

Tunisias Medical Tourism Sector The map of the world is in phase of being redrawn, according to the surgical specialties and the fields of intervention: plastic surgery, eyes and dental in Tunisia, treatment of the skin diseases in Turkey, organ transplant, in particular renal and transplant of the liver in Thailand, surgery of eyelids in the Panama, the in vitro fertilization in Spain à ¢Ã¢â€š ¬Ã‚ ¦ The competition begins to rage among destinations which invest in infrastructures, regulations and communication. All demand a part of a very juicy cake. Professionals of health and tourism, as well as all the strategic studies agree with considering the potential of this new crenel as enormous. Tourism, the transverse character of which in all other activities be it economic, ecological, agricultural, cultural, social etc, cannot make any more the dead end on the principles governing its own development and has to show in the next years of innovation and imagination to answer a request which has become increasing. For Africa generally and Tunisia in particular, tourism constitutes a crucial control lever to contribute to impulse the development. In Tunisia the quality of training in health and in tourism as well as its adjacent broadcasting countries can establish a competitive advantage at the level of medical tourism. Being a growing niche these last years, medical tourism in Tunisia is widely becoming within the reach of potential applicants. Strong of its entry to the zone of the free exchange with Europe at the beginning of this year, Tunisia is positioned as a partner of choice. A wide program is established to make of the country a pole of quality and future in terms of export of health services. However this commitment is conditioned by the integration and the raising awareness of the various stakeholders in such adequate steps.It is of this fact that most of the persons in charge and the actors operating in the tourist sector have to meet around a real consensus on the concept of medical tourism, and launch the challenge in front of an open to criticism present and a more or less desirable and optimistic future. The various stakeholders of the Tunisian tourist system establish then a relevant space of reflections and exchanges towards the development of medical tourism, these are main thin gs of concern by the optimal management, the health, the integration of the population, the promotion, the competitiveness, the quality and the durability and this can raise only decisions and fixed approaches collectively on the basis of the forward-looking reflections generating the best scenarios which can lead to improve medical tourism in Tunisia. Even if the concept of medical tourism was not as well important as it is it today, the current situation allowed to report the necessity of better promoting it and of organizing it to reach the objectives assigned by the project of development of the tourist sector and that of the health, and so we are engaged in this research work which concerns at the same time, the present and the future to explain and understand the realities which allow to support the potential evolutions to reach a sustainable development. This work tries to emphasize a solution of the dilemma to maintain the development and the decision-making support by analyzing the change of the attitudes of the stakeholders implied in the tourist system and that of the health in Tunisia. 1. Current status of tourism sector in Tunisia and Methodology 1.1. Tourism in Tunisia: inventories of fixtures The tourist sector plays a leading role in the economic development of Tunisia, considering its important contribution for the growth of the Gross domestic product (In 2009 it contributed to 7 % of the GDP  [1]  (Gross Domestic Product) and 20 % of receipts in currencies, in the equilibrium of the balance of payments, in the polarization of any kinds of the investments, besides the job creation and the energization of the economic activity generally. This sector knows a continuous development and carried out a qualitative jump at every level, thanks to the multiple assets which the Tunisian tourist product has and which make of Tunisia a privileged tourist destination. The geographical setting of Tunisia, which opens on two banks of the Mediterranean Sea, the wealth and the variety of its cultural and natural heritage and its profound acquired experience on tourism, have made of our country a general-purpose tourist destination. The development which the tourist sector has known in Tunisia is reflected through the increasing rise of the number of the tourists who reached approximately 7 million tourists in 2008, (+ 4.4 % with regard to 2007)  [2]  . Within the framework of the IXth plan, the strategic orientations turned around four axes: The diversification and the enrichment of the tourist product and the location on the promising markets; The improvement of the quality of the services; The upgrade of the infrastructure and the maintenance of the tourist environment; The consolidation of the role of the private sector in the tourism. 1.2. Medical tourism in Tunisia: Tunisia made a commitment in the continuous improvement and development of the strategic sectors to be known; the education, the health and the tourism. Indeed the health and the services which are connected to it are considered as a promising crenel and an important engine of the economic and social development. For some years Tunisia lives a dynamics of growth in this domain which smoothed it among leader countries on an international scale. So much so, it occupies the second position in the field of the tourism of health after South Africa according to the African scale and the second world destination in thalassotherapy after France. In the light of the study carried out by the French Agency of development (AFD) in 2005 on the exports of health services of developing countries, we notice that Tunisia is very competitive on the subject. The study has henceforth highlighted a strong potential in the field of medical tourism which can have more questionable performances in the future. The recent study of the World Bank on the world integration of Tunisia: a new generation of reforms for boosting growth and employment on 2008, confirms this performance by identifying medical tourism as one of the emergent crenellations. In fact not enough reliable and detailed statistics exist on the subject. The statistics which exist show that in 2007 more than 100000 foreign patients of diverse nationalities visit Tunisia for health care against 42000 in 2003 number of well-kept Tunisians abroad is crossed the 1.152 in 1987 to reach 180 persons in 2006. 24 % of the turnover of the private hospitals deprived results from the export of health services with foreign patients. The Libyan clientele is dominant, that is 80 % of the well-kept foreign patients, whereas the European patients constitute 11 % as well in number as in turnover. This European demand can be the object of a remarkable development in the years which come with the ageing of the population in Europe and the mobilization of the tourists with the aim of treatment, care or other similar services. The most mobile of them are the Italians (68 %) and the Germans (63 %). The exploration of the market of medical tourism brings to light four big demands for Tunisia, as such: The inter-Arabic and the mediterrean market: the importance and the regularity of the flows of Arabic patients coming from nearby countries particularly Libya drove numerous clinical Tunisian to organize an offer of services specialized for this clientele. The qualitative advantage of Tunisia could be widened in the other local markets, in particular Algeria, which constitutes approximately 3 % in foreign number of patients and in figure of business exported of private hospitals deprived. Also, the other adjacent African markets present a potential which begins to be exploited. Henceforth, some private hospitals of Tunisia signed agreements with Mauritanian institutions. The presence of the African Development Bank also contributes to improve the fame of the private hospitals Tunisians and to attract a new African clientele. A niche to develop the tourists and the European expatriates: the market of the care to the European tourists is difficult to estimate. Indeed, the number of patients in private hospitals seems very low compared with the flow of 2,8 million European tourists. Nevertheless, the medical tourism of the European represents a strategic stake for the improvement of the medical and technical level and for the fame and the reputation on the international plan. It also constitutes an important factor for the development of the paramedical tourism and the well-being, such as thalassotherapy, massages, etc. This method implies that the researcher case-studies his data. The work of analysis is made as one goes along, important parts of this analysis matching the data collection (HOURS Becker, 1958 quoted by [Aktouf1992], p197). Now, it is not the approach which we followed because we became a researcher on a well-determined subject (the project of development of the medical tourism in Tunisia). Nevertheless, we shall use the techniques of the participating observation namely: the daily observation accompanied with notes taking, with collection of archives and with retrieval systems (Fortin1988). The participation entails inevitably relations of nearness, even an intimacy with the actors of a given ground. The observation constitutes in its part a natural activity of every participant. But in its most rigorous academic meaning of a word, it is supposed to lean on a remote stake objectivized by these same human relations. 3.2. The active and semi-directive with no leading questions interview: This technique could be interesting for the implication of the researcher which it proposes. According to Alex Mucchielli  [3]  : the maintenance is opened and centered, it rests not on the reactions of the interviewee to precise questions but on the expression free of its ideas on a given subject (à ¢Ã¢â€š ¬Ã‚ ¦) .In this technique, the interviewer does not ask questions but contents with following the progress of the thought of his interlocutor. He presents syntheses regularly, but he is active at most. 3.3. The Mactor Method: crucial control lever of the strategic prospective. The theory of actors games supplies a set of tools of rather vast analysis but to the applications limited by the mathematical constraints and the often restrictive hypotheses. The method MACTOR (Method of Actors, Tactics Objectives and Recommendations) propose an approach of analysis of the game set of the actors and some simple tools which allow to take into account the wealth and the complexity of the information to be treated, by supplying the analyst with the intermediate results which enlighten him on certain dimensions of the problem.

Friday, October 25, 2019

Critical Analysis on The Scream by Edvard Munch Essay example -- a cri

Critical Analysis on The Scream by Edvard Munch Edvard Munch was born on December 12 1863 in Loten Norway. He moved to Christiana, and spent most of his childhood there. Both his mother and his oldest sister suffered from tuberculosis and died before he reached the age of 14. At 18 he became more serious about his art and started attending art school. Edvard finally found a release for the pain he felt from his sister’s death. In 1886 he painted â€Å"The Sick Child†. The painting was so emotionally charged that it received a lot of criticism from the press and the public. However some of his artist colleagues began to recognize his talent. The same year another tragedy struck. His father died in November. Edvard received some scholarships that allowed him to spend the next few years in Paris. Although he would return to Norway during the summer, his style was that of a French Impressionist. In 1892 Munch submitted a series of paintings into a major Berlin art show. His exhibit was titled â€Å"The Frieze of Life†. This show caused an even larger uproar than his previous work. Edvard became a celebrity overnight and he painted such paintings as â€Å"the sick child† â€Å"the scream† and â€Å"vampire†, which showed his true emotion feelings. Edvard Munch had been through a lot of trauma, hurt and heartbreak in his life and his art work and painting helped him to expressive his feelings. I am going to be analysing and studing the Painting â€Å"The Scream†. Edvard Munch was an Impressionist painter. Expressionism is movement in the arts during the early part of the 20th century that emphasized subjective expression of the artist's inner experiences. This may ... ...e of the loneliest, scariest, and the most amazing place were we can escape to, and were no one else can know what you are thinking. I have seen how to symbolise certain things by colours and shapes and how to give a certain impression and mood. I can see how amazing dreams and nightmares are because they are not in this world, but they are only true portraits our ourselves and our lives so anything is possible and even our darkest and saddest feelings that we bury away inside us can show and come to life in our dreams. I have learnt to make a straightforward piece of art turn into an emotional and deep feeling that every person has different views and feeling about depending on their own lives. I can now see how this piece of artwork is truly individual, remarkable and unique as it shows that emotions of a broken man.

Thursday, October 24, 2019

The End or The Journey

The road awards my future goal would be able to modify my personality. The Journey would allow myself to understand my personality even further. Also, the passage towards my future would grant myself the privilege of discovering who I am. I do not understand myself, but a part of the journey is discovering what your intentions, dreams, actions, paths are. The goal would still be at the end. However, the journey is a never-ending adventure. The initial goal would waiver with each action, decision, made. The future is full of different paths, experiencing the different paths would transform a person into a new being.A person is similar to a caterpillar, a transforming creature. The caterpillar changes from a helpless creature into a powerful butterfly and humans grow with each experience they encounter. For example, each day that goes by, science is evolving by the scientists who encounter new Ideas, experiments, and results. Each day passes with change from within. As a future is full of different paths, dreams are full of different results and mindsets. In the life Vive experienced so far, Vive been through many dreams and career paths, the journey towards my future is a never-ending experience.My first dream started as an artist during my elementary school days; that ended when I realized there were other people who were more talented in the arts. However, I continued to sketch as a hobby. My second career path was through history as an anthropologist; that career went down the drain because of money issues. My third dream was a preschool teacher. That dream began with my love for children and is still a possible career selection for my future. My fourth career choice Is a pedantically. Although the choice of continuing school for a long time will probably backfire on me, the desire to alp children has kept that dream alive.My fifth dream Is to be an accountant, my current dream. All the different dreams I've had over the years has set myself towards different results, but my ever-changing demeanor has confused my end result. The future Is unclear and the path Is cloudy, the end Is a mystery and the Journey Is a challenge. People will grow as they move forward. However, there Is no guarantee of growth at the end of the road. The obstacles before a challenger calls for mistakes and growth, not perfection. The end is perfection, but the trek towards he end is full of mistakes, errors, and progress.That is why I believe that the journey is greater than the goal. The End or The Journey By Cindy â€Å"The Journey is far greater than the inn. † I am a sixteen year old girl. As a child, there is a long Journey towards adulthood. There is the pleasure of the Journey taken and the Joy of the end. Some people may more impact on the person. During Journeys, there are obstacles that the Journeyer has to overcome. The road understand myself, but a part of the Journey is discovering what your intentions, dreams, actions, paths are. The goal wou ld still be at the end.However, the Journey is new ideas, experiments, and results. Each day passes with change from within. As a selection for my future. My fourth career choice is a petrifaction. Although the help children has kept that dream alive. My fifth dream is to be an accountant, my current dream. All the different dreams Vive had over the years has set myself result. The future is unclear and the path is cloudy, the end is a mystery and the journey is a challenge. People will grow as they move forward. However, there is no the end is full of mistakes, errors, and progress. That is why I believe that the Journey

Wednesday, October 23, 2019

Analysis of poem “Muliebrity” by Sujata Bhatt Essay

The poem muliebrity by Sujata Bhatt, talks about the power women possess and the character of women, who take pride in what they do, even if it is just picking cow-dung. The poet speaks of a girl, who is a representation of village women, who does the tedious job of picking cow-dung outside a temple and the girl is described in a very reverential manner. The title of the poem muliebrity, suggests womanhood. The connotation of the title, status and power of a woman, is reflected in the poem where the author uses the words greatness and power. The poet talks about her imperative childhood experiences through her poems, using an optimistic tone, to make it more affective. With a delightful tone, she describes the scenery at the village. There is use of enjambment in the poem, to stress on how long ago the poet saw the girl and it could also suggest a feeling of nostalgia. A very simple tone and language is used in the poem, to indicate the simplicity of the situation. The poet says that she has thought so much about the girl, suggesting that the poet respects the girl and is in awe of the way the girl holds her head high, despite the fact that she does a menial job of picking dung. The poet ponders on why the girl does something that isnt usually expected to be done by her and stresses on the dignity of labour showing how, even though it is an undermining task, she does it happily. She is impressed by the girls commitment and dedication to her work. A very positive approach is shown towards the work done, as expectations do not stop the girl from doing what she wants to do. The poet, very intricately describes the feminine movements and attitude of the girl toward her job. she talks about the way she moved her hands and waist, indicating the presence of womanhood in the girl, and even though her job is to scoop dung, which is considered as a very demeaning job, she has retained the femininity in her and still has pride in herself. Even further in the poem, the author depicts the independence of the girl, as she says power glistening through her cheekbones. The poet also describes the stench of the atmosphere in which the girl has to work, as she says smell of cow-dung and smell of monkey-breath. On the contrary, the smell of freshly washed clothes and of canna lilies is also  mentioned, which tells us that though the girls job is not very dignified, the poet approaches the girl very positively. The girl picks up dung outside a temple, which shows that she is serving the society. The poet interprets this job as one which is very respectful. She uses visual imagery, as she describes the surroundings of the girl and the repulsive smells in so much detail, that the audience would be able to imagine the situation. The smells besiege the poet separately and simultaneously, which tells us that though all these smells are present together, she describes them individually so that it has a deeper impact on the readers. The poet says that she doesnt want to use the girl as a metaphor, and as a role model for every other woman, but she doesnt want to forget the girl, who retained the womanhood in her, irrespective of her job. The poet explores all the feminine qualities of a woman through this poem, elegance, pride, dignity, independence and the way a woman presents herself to the world, having a strong and powerful personality. The poet indirectly conveys to her audience how an ideal woman should be, possessing all the above qualities, and even though the poet mentions that she doesnt want to use the girl as a metaphor, she subtly expresses that every woman should exhibit such traits. Even as the girl picks up cow dung, she feels good about herself, as she is doing this job for her living, and she takes pride in it, which is what the poet tries to tell the audience. The image of the girl is portrayed very well, and the author uses the girl effectively to explore womanhood. http://en.wikipedia.org/wiki/Muliebrity

Tuesday, October 22, 2019

Animal Farm Study Guide

Animal Farm Study Guide Published in 1945, George Orwells Animal Farm tells the story of a group of farm animals who stage a revolution and take over their farm. The revolution begins with principled idealism, but its pig leaders become increasingly corrupt. They soon turn to manipulation and propaganda in order to maintain power and control, and the farm becomes a totalitarian regime. With this narrative, Orwell creates a searing political allegory about the failures of the Russian Revolution. Fast Facts: Animal Farm Author: George OrwellPublisher: Secker and WarburgYear Published: 1945Genre: Political allegoryType of Work: NovelOriginal Language: EnglishThemes: Totalitarianism, corruption of ideals, the power of languageCharacters: Napoleon, Snowball, Squealer, Boxer, Mr. JonesFun Fact: Inspired by the cynical donkey in Animal Farm, George Orwell’s friends gave him the nickname Donkey George. Plot Summary Old Major, an elderly boar living on Manor Farm, gathers all the other farm animals for a meeting. He tells them about a dream in which all beasts are free, and he encourages them to organize and rebel against humans. A few days later, when the the cruel and incompetent farmer Mr. Jones abuses the animals, the animals organize a revolt, led by two pigs named Napoleon and Snowball. They succeed at driving Mr. Jones off of the farm. Initially, Snowball and Napoleon work together. Snowball establishes the philosophy of Animalism, and the seven animal commandments (including All animals are equal) are painted on the side of the barn. When Mr. Jones returns with some human allies in an effort to reclaim the farm, the animals, led by Snowball, drive them away in a glorious victory. The power-hungry Napoleon begins to undermine Snowball and eventually chases him away altogether. Napoleon slowly takes on the corrupt behaviors and habits of the humans that the revolution once opposed. Squealer, Napoleons second-in-command, alters the commandments painted on the barn to reflect these changes. A simple-minded, hardworking draft horse named Boxer works so hard to support the revolution that he collapses. Napoleon sells him to a glue factory. The other animals are upset until Squealer, a skilled propagandist, convinces them that what they saw with their own eyes (the glue factory truck) isnt true. Life gets worse for the animals living on the farm. Meanwhile, the pigs move into the old farmhouse. They begin walking on their hind legs, drinking whiskey, and negotiating with human farmers. By the end of the novel, the animals cant tell the difference between the pigs and the humans. Major Characters Mr. Jones. The incompetent and cruel human owner of Manor Farm. He represents Czar Nicholas II of Russia. Napoleon. A pig who becomes an early leader of the revolution. Napoleon is greedy and selfish, and he slowly abandons any pretense of revolutionary fervor. He represents Joseph Stalin. Snowball. Another pig who becomes an early leader of the revolution, as well as as the intellectual architect of Animalism. Snowball is a true believer who attempts to educate the other animals, but power-hungry Napoleon drives him away in order to consolidate power. Snowball represents Leon Trotsky. Squealer. A pig who serves as Napoleon’s second-in-command. Squealer is skilled at lying, creating altered historical accounts, and disseminating propaganda. He represents Vyacheslav Molotov. Boxer. A strong, powerful draft horse who is dedicated to Animal Farm and the revolution. He works himself to death for the cause. He represents the workers of Russia who supported Stalin. Major Themes Totalitarianism. The revolution begins with principled ideas, but it is quickly co-opted by a power-hungry leadership. The pigs frequently lie and spread false historical accounts in order to increase their power. Ultimately, they rely on the ignorance of the masses in order to stay in control. Orwell uses this narrative to argue that without an informed and educated population, tyranny and despotism are inevitable. Corruption of Ideals. There are two kinds of corruption on display in Animal Farm. The first kind is the overt corruption of Napoleon and the other pigs, who become increasingly greedy as they acquire more power. The other kind is the corruption of the revolution itself, which loses any semblance of principle due to the other animals worship of Napoleon’s cult of personality. The Power of Language. Animal Farm  explores how language can be manipulated to control others. The pigs invent stories, spread false historical accounts, and popularize propagandistic slogans in order to remain in control of the other animals. Literary Style Animal Farm is an allegorical novel about the Russian Revolution. Nearly every element of the novel represents a person, group, or event from the Russian Revolution. Within this political allegory, Orwell infuses a great deal of humor. His use of animals as stand-ins for historical figures sometimes has a comical, caricature effect (i.e. the representation of Stalin in the character of a pig). In addition, Orwell uses irony to demonstrate the ridiculousness of propaganda when viewed from an informed perspective. About the Author George Orwell was born in India in 1903 during the period of the British Raj. He was one of the most influential writers and thinkers of the 20th century and beyond. Today, Orwell is best-known for his novels Animal Farm and 1984, as well as his voluminous essays on politics, history, and social justice. Orwell’s influence is so significant that the word Orwellian is used to refer to anything thats dystopian and totalitarian in a similar way as the setting of 1984. Many of the concepts Orwell introduced have also entered the common vocabulary, including the well-known term Big Brother.

Monday, October 21, 2019

The Smart Gene essays

The Smart Gene essays The human brain has approximately 100 billion nerve cells, or neurons that are linked in networks to give rise to a variety of mental and cognitive attributes, such as memory, intelligence, and personality. These networks include the nerve cells. At the synapse, information in the form of chemicals called neurotransmitters flows from the so-called presynaptic cell to the postsynaptic cell. These nerve cells become more tightly linked when stimulated by a series of high-frequency electrical pulses. This increase in synaptic strength is know as long-term potentiation (LTP) just as the decrease in strength is known as long-term depression (LTD). LTP is found in the hippocampus, which is a crucial brain structure for memory formation. Research has indicated that the induction of the major forms of LTP and LTD requires the activation of NMDA (N-methyl-D-asparate) receptors, which sit on the cell membranes of postsynaptic neurons (see Fig 3) (Tsien 2000). The NMDA receptor, a syna ptic coincidence detector, acts as a switch for memory formation, enhancing the signal detection by NMDA receptors should enhance learning and memory. Protein subunits called NR2B are part of the complex of proteins that form the NMDA receptor. Research indicates that when the NMDA receptor channel is open, triggered by a stimulus from two neurons, it begins a biochemical cascade that results in memory retention and learning (Bassand 1999). In simpler terms, the extra copy of the NR2B gene controls the brains ability to link one event to another and remember the link. This double whammy of the gene quickened the way the mice learn and remember by speeding up the reactions between neurons, or brain cells (Guynup 2000). Tsien accomplished this task by taking a copy of the gene that directs the production of NR2B and linking it to a special piece of DNA. This DNA contained a special on switch to inc...

Sunday, October 20, 2019

Conjugating Chasser in French

Conjugating Chasser in French When you want to say to hunt or to chase in French, use the verb  chasser. This is pretty straightforward because it looks and sounds a lot like the English chase. You will find that conjugating  chasser  is relatively easy as well. Conjugating the French Verb  Chasser Chasser  is a  regular -ER verb  and that means we can use the most common verb conjugation pattern. If you learn how to transform this word to the appropriate tense, it makes similar words like  cesser  (to stop) and  brà »ler  (to burn)  a little easier to learn. Conjugating is as simple as recognizing the stem in this case,  chass   and adding the appropriate ending. For the  je  (I) present tense, its as simple as an -e  and for the future  je, it will be -erai. Unlike English, French requires you to match the subject pronoun with the tense. In English, hunting applies no matter if youre talking about I, you, or we, but in French, each subject requires a different ending. The chart will help you learn these forms: I hunt is je chasse and we will hunt is nous chasserons. Subject Present Future Imperfect je chasse chasserai chassais tu chasses chasseras chassais il chasse chassera chassait nous chassons chasserons chassions vous chassez chasserez chassiez ils chassent chasseront chassaient The Present Participle of  Chasser Using the stem of  chasser, add the ending -ant  and you have the  present participle  chassant. This is a verb  but can be used as an adjective, gerund, or noun as well. The Passà © Composà © and Past Participle A  common way to express the past tense in French is the  passà © composà ©. To use this, conjugate the  auxiliary verb  avoir  to match the subject, then add the  past participle  chassà ©. For example, I chased is jai chassà © and we hunted is nous avons chassà ©. More  Chasser  Conjugations to Know In less frequent instances, you may find a use for the following conjugations. The subjunctive and conditional are used when there is uncertainty to the verb and these are used quite often. In contrast, the passà © simple and imperfect subjunctive are rare and found primarily in literature. In the least, you should be able to recognize each of these. Subject Subjunctive Conditional Passà © Simple Imperfect Subjunctive je chasse chasserais chassai chassasse tu chasses chasserais chassas chassasses il chasse chasserait chassa chassà ¢t nous chassions chasserions chassà ¢mes chassassions vous chassiez chasseriez chassà ¢tes chassassiez ils chassent chasseraient chassà ¨rent chassassent To use  chasser  in an exclamation and quickly request or demand something be hunted, use the imperative. When doing so, its perfectly acceptable to skip the subject pronoun and say only the verb: chasse rather than  tu chasse. Imperative (tu) chasse (nous) chassons (vous) chassez

Saturday, October 19, 2019

Research proposal needed - on alumni from the University of Kentucky Paper

Proposal needed - on alumni from the University of Kentucky Prestonsburg, KY and Hazard, KY Masters of Social Work Programs - Research Paper Example This research will be based on approximately a hundred and forty graduates of the social work masters program from both campuses. Information of respondent candidates who will be reached will represent the different outcomes between the two campuses with regards to their participation and progress in the community. The research seeks to gather information from both female and male graduates to equally represent all graduates of the two campuses. The results may be consistent with the hypothesis of the author. We suspect that graduates from the Prestonsburg Kentucky campus are more active in their community volunteer projects than graduates from the Kentucky Hazard campus are. More graduates of the University of Prestonsburg Kentucky campus social work masters program are probably licensed clinical social workers and may be more involved in the National Association of Social Work as than graduates of the Social work masters program from the Kentucky Hazard campus. The research seeks to come up with tangible evidence concerning field applications of the program. The results points out why MSW graduates of the Kentucky MSW Hazard campus should be encouraged to engage themselves in more meaningful community volunteer activities and the National Association of social work. The research also highlights the reasons why the program should incorporate measures of encouraging and motivating its students to be more involved with activities of social work after successful completion of the program. According to Kentucky annual report (2009, p25), alumni of the social work programs engage in humanitarian activities such as caring for the elderly, school social work, and mental health counseling. However, the hazard program is proved to have limitations in graduate field applications with regards to community volunteer programs. Moreover, some MSW graduates are found to

Friday, October 18, 2019

HIV and Communicable diseases Article Example | Topics and Well Written Essays - 250 words

HIV and Communicable diseases - Article Example The efforts that it takes to diagnose an individual with HIV and further its treatment are relatively higher for which a great deal of time is needed. It should be noted that there are a number of risk behaviors that are associate with the AIDS treatment. The authors have highlighted different kinds risk behaviors that is more likely to affect various developmental systems of the human body (Schreibman and Friedland). Furthermore, the authors have noted that there is much assistance required for helping the health care practitioners to understand the treatment methods of AIDS. It is because there are different variations in behavior which may differ from gender to gender. There are a number of risks which are associated with the spread of AIDS which have also been studied by the authors. Victims of HIV AIDS are more likely to get affected by other STDs for which the body may not be able to develop

BUSINESS ANALYTICS METHOD AND SOFTWARE Coursework

BUSINESS ANALYTICS METHOD AND SOFTWARE - Coursework Example Setting up complex statistical analyses on large data without prior identification of the objectives and knowhow about the suitability and possible outcome of the proposed analyses often renders misleading results. According to Albert Einstein, â€Å"the formulation of a problem is often more essential than its solution which may be merely a matter of mathematical or experimental skill† (Faraway, 2002). This report aims to explore the utility of statistical software such as R and gain insights into the statistical methods such as multivariate analysis of variance (MANOVA) with as well as without regard to each other. The report will provide with a comprehensive overview of the R software, its advantages and disadvantages, current market trends in the software category and reflect hands-on experience gained by its use. Next, the report will provide with a comprehensive overview of MANOVA, and advantages and disadvantages associated with it. Finally, the report will include a st ep-by-step description on the implementation of MANOVA in R, followed by the conclusions. R is a computer scripting language and an interactive software environment designed particularly for statistical analyses, manipulation and visualization of data and results (Seefeld, 2007; Venables et al., 2008). The name, R, was used by Robert Gentleman and Ross Ihaka, while creating the R project at the Department of Statistics, University of Auckland, in 1995 (Owen, 2010). The language was mostly derived from two existing languages, S and Scheme, developed in 1985 and 1975, respectively. While addressing the issues involved in the design and implementation of these languages for statistical computing, the authors considered combining their strengths to produce another language. The resulting language, R, largely resembles S but is based on semantics and

Assessment of the simplest, smartest, most effective and efficient Research Paper

Assessment of the simplest, smartest, most effective and efficient solutions to tackle long-term global warming issues - Research Paper Example The topic under discussion is current issues related to global warming. First of all, one can see that human encroachment upon nature and indiscriminative abuse of natural resources leads to ecological imbalance. Besides, the current issues related to global warming is deeply related to burning of fossil fuels and green house gas emission. Both these reasons behind global warming are closely connected to human encroachment upon nature. The most important issue related to global warming is climate change. Besides, the current global warming issues are interconnected. For instance, rise in global temperature leads to melting of snow in North and South poles and it eventually leads to rise in sea levels. Stephen H. Schneider makes clear that global warming may result in gradual sea level rise and flood in coastal areas (Schneider, 1990, p.160). Another issue related to global warming is extreme weather events. One can see that extreme weather events exert much pressure upon global population. Besides, rapid change in rainfall and uncertain climate affects nations in arid/semi-arid regions. From a different angle of view, rapid increase in global average temperature is beneficial to some regions. At the same time, some other regions are affected by increase in global average temperature. But generally, developing and underdeveloped nations are forced to suffer the far-reaching consequences of global warming and related issues. The current global warming issues can be divided into two: global and local. The global issues include problems originating from rising temperature. For instance, rising temperature melts ice deposit in north and south poles and it eventually leads to increase in global average temperature. This issue cannot be limited to any national boundary. All the human beings are forced to face the aftereffects of global warming.

Thursday, October 17, 2019

Mortgage Crisis Essay Example | Topics and Well Written Essays - 1500 words

Mortgage Crisis - Essay Example This financial turmoil became such an acute problem in the derivative market that many premier financial firms like Lehman Brothers, Washington Mutual, and AIG eventually surrendered to the situation by incurring huge losses and few among them collapsed. The downfall of such stalwarts of the financial market pressurized the entire economy of the world to go down with them. If we analyze the issue we would find that it is the de-regulation of the US government, which ultimately resulted in the Subprime crisis. De-regulation of the US credit system is the main cause behind the mortgage crisis and the only way of restoring the normal situation is by tightening the degree regulation in the credit market. With loosening of the credit market regulations, those creditors eagerly gave loans to the set of people who did not fall in the set of potential borrowers before and credibility assessment was loosened. The crisis affected the inter-bank lending, ultimately slowing down the entire credit process of the nation. Most of the assets on which financial market worked at that time were not real as at that point of time there were an increasing number of home buyers in United States who defaulted during their loan payments. Many Americans were forced to leave their home, though the issue was not solved at that point (Gale, 2005). As mentioned above, their (home-owners’) failure to meet the debt created havoc within the American as well the Global Economy (â€Å"Mortgage crisis robbing seniors of golden years†, 2009). In the first three months of the year 2007, only 0.58 percent of the default mortgages were in foreclosure (Gale, 2005). This percentage was higher in the case o f the sub-prime buyers where about 2.43 percent of the mortgage properties were evacuated. This could lead to further rise in banks’ losses (Wei and Grant, 2009). The financial institutes, the government, as well as the public were stressed out (Katz,

Comp. Exam Assignment Example | Topics and Well Written Essays - 5000 words

Comp. Exam - Assignment Example This essay examines the evolving role of community college in the American higher education system. The two-year community college idea originated in the US and can be traced back to the latter part of the 19th century and the early part of the 20th century. Since its beginning, the community college program has been regarded as a significant part of the higher education system in the U.S. A formal definition of community colleges is expressed as follows: The term community college has also been used interchangeably with terms such as â€Å"junior college†, technical colleges and alternative colleges (Santos & Santos, 2006, p. 38). All indications are that community colleges are perceived as separate, but yet connected to the conventional four-year college system. As Santos and Santos (2006) explain, community colleges make provision for â€Å"comprehensive curricular offerings† inclusive of â€Å"academic transfer preparation, vocational-technical education, continuing education, developmental education and community services† (pp. 38-39). By the 1990s, community colleges became increasingly linked to vocational and workforce training and development (Santos & Santos, 2006). According to Baum, Little and Payea (2011), community colleges are perceived as â€Å"the access point to higher education for many students† (p. 1). In particular, access to higher education in the U.S. continues to be a problem as the socio-economically disadvantaged can rarely afford the high cost of tuition at accredited four-year colleges. Lower tuition and lower admission requirements have always made community colleges an alternative to this underserved population of Americans aspiring to achieve a post-secondary education. For the most part, students entering community colleges do so with a view to transferring over to a four-year college eventually (Beach, 2010). Conventional wisdom dictates, that once a student completes a two-year college degree and can

Wednesday, October 16, 2019

Mortgage Crisis Essay Example | Topics and Well Written Essays - 1500 words

Mortgage Crisis - Essay Example This financial turmoil became such an acute problem in the derivative market that many premier financial firms like Lehman Brothers, Washington Mutual, and AIG eventually surrendered to the situation by incurring huge losses and few among them collapsed. The downfall of such stalwarts of the financial market pressurized the entire economy of the world to go down with them. If we analyze the issue we would find that it is the de-regulation of the US government, which ultimately resulted in the Subprime crisis. De-regulation of the US credit system is the main cause behind the mortgage crisis and the only way of restoring the normal situation is by tightening the degree regulation in the credit market. With loosening of the credit market regulations, those creditors eagerly gave loans to the set of people who did not fall in the set of potential borrowers before and credibility assessment was loosened. The crisis affected the inter-bank lending, ultimately slowing down the entire credit process of the nation. Most of the assets on which financial market worked at that time were not real as at that point of time there were an increasing number of home buyers in United States who defaulted during their loan payments. Many Americans were forced to leave their home, though the issue was not solved at that point (Gale, 2005). As mentioned above, their (home-owners’) failure to meet the debt created havoc within the American as well the Global Economy (â€Å"Mortgage crisis robbing seniors of golden years†, 2009). In the first three months of the year 2007, only 0.58 percent of the default mortgages were in foreclosure (Gale, 2005). This percentage was higher in the case o f the sub-prime buyers where about 2.43 percent of the mortgage properties were evacuated. This could lead to further rise in banks’ losses (Wei and Grant, 2009). The financial institutes, the government, as well as the public were stressed out (Katz,

Tuesday, October 15, 2019

Operation Iraqi Freedom Research Proposal Example | Topics and Well Written Essays - 1500 words

Operation Iraqi Freedom - Research Proposal Example The Operation Iraqi Freedom is also called the Second Gulf War or the War in Iraq. It is a military operation that is still on and began in March 2003. The military comprises mainly the US and UK troops and backed in smaller proportions by troops from Denmark, Australia, Poland and a few other countries. This operation was publicly supported by all the Arab nations. However, NATO did not publicly support this invasion and the Eastern European nations were willing to support the operation. Earlier before this operation, Iraq was believed to possess weapons of mass destruction (WMD). The WMD present a threat to the national security of Western countries. UK totally supported this assessment while France, Russia and Germany did not. The United Nations inspector of weapons however did not find any evidence of WMD. This raised the support to earlier criticisms about this war. After this invasion, the Iraq Survey Group made a conclusion that Iraq stopped its WMD projects in 1991 and did no t have WMD programs at that moment but intended to resume the programs once Iraq sanctions were lifted. The US also claimed that Iraq supported financially the families of suicide bombers in Palestine. More accusations included abuse of human rights by the government and lack of democracy in Iraq. The Iraqi military was defeated and Saddam Hussein executed. The US led coalition tried to install a new democratic government. This caused violence against the coalition forces. Many Iraqis lost their lives and millions sought refuge. The failure Iraqi reconstruction is viewed by many as having failed. The lucrative contracts have failed to show any signs of improving the country's infrastructure. Contracts for rebuilding the Iraqi infrastructure were given without competitive bidding. These contract awarding was the responsibility of the US Agency for International Development. Mistakes were committed just after the Iraqi invasion. Four years after the Iraqi military campaign about 21 billion dollars were used. However, Iraq now produces less oil and electricity than it was before the war. The plan to reconstruct the country was a poor one. Plenty of scandals erupted after the war. Reconstruction contracts were given out without any competition. Beneficiaries of these contracts include Kellogg Brown and Root and Bechtel. Both companies are closely linked to the Bush Administration. It is a great scandal that even the humble infrastructure before the war was not saved and the reconstruction's planning was very poor. Output from the money spent on rebuilding is just a fraction of what the Iraqis expected. The original plan the largest portion of the money, 5.56 billion dollars, was to improve electricity production. It would upgrade power stations, transmitting of power and distributing. That was reduced to 4.24 billion dollars. Oil projects had their 1.89 billion dollars reduced to

Monday, October 14, 2019

Entrepreneurship Facing Double The Risk Marketing Essay

Entrepreneurship Facing Double The Risk Marketing Essay The flowering tea shops have market; have a benefit, few competitors, and small investment. Nowadays, entrepreneurship facing double the risk that is from the capital and competition. The flower tea shops have great market potential, such a large potential from women and a developed country such as Singapore. Woman in Singapore developed countries, daily work quite hard, Whether physical or mental, all have posed immense pressure, in the company have boss and work pressure, while back home, also are not necessarily relaxed, there are a lot of housework or children, If it is a strong devotion to women, Will be more tired, pressure is from the company task, or is by their own psychological pressure. Imperceptibly, life becomes boring at all. Even more frightening is that this pressure is not good channels and ways to relax. Not only need relax the body, mind has also need been relaxed. Flower tea shop selling not just tea, more of services, is a feeling, is a let the women get double relaxation of body and mind, and even sublimation place. Why girls will spend several hundred dollars to do SPA, these women are not necessarily to do skin maintenance, May be more to enjoy in order to get one supremacy service, let the body relax, relieve work pressure. Coffee shops and pubs also have a relaxing effect, but women go to the coffee shop is not the best choice, less likely to go to the bar to get a real sense of relaxation, only temporary physical release and catharsis. SPA high grade casual place not everyone can go feel, the price is too high, could only meet part of the population. Flower tea shop can make consumers to feel at home, comfortable atmosphere, soothing music with fragrance of flower tea, can get real on the body and mind to relax. The store will also carry out a number of limitations, in order to ensure that every customer can enjoy the perfect relaxed atmosphere of flower tea shop. Flower tea with health and beauty effect will be sought after by the female customers. An enterprise focus on should be the service and standards. GOOD TIME flower tea shop form is flower tea, spirit is the service, atmosphere and feeling. Flower tea shops are not profit-oriented and customer-oriented. Then will be able to get succeed in the rapidly developing countries of Singapore. 2.1 Company current status Flower tea shop belonging to a limited liability partnership  ¼Ã‹â€ LLP) , the registered capital of only the S $ 165. Make that choice because it can help reduce the start-up capital of the Company. 2.2 Company name and logo The company name is GOOD TIME, mean that flowers tea can bring to every consumer good mood. Take away by all day of the fatigue and stress. Get physically and mentally relax. 2.3 The location of company The GOOD TIME flowers tea shops will open in city hall areas. One reason the rent is cheaper relative to the Orchard areas, Second reason is a major consumer of flower tea shop white-collar women, Singapore the city hall region relatively more than high-rise buildings and department stores, white collar females in this area will be more than other place, the lot more consumers and relatively cheap rents is the best choice for flower tea shop. (Source: created for this business plan Adapt from Google, 2012. http://maps.google.com/) 2.4 Mission statement Vision comes from the old English word witan, means to know, as in the power of anticipating that which will or may come to be. A companys vision is an expression of the businesss aspirations going forward-what we desire to become. (Thomas, 2009 A) GOOD TIME flower tea store has an exciting ambition to become Singapores largest chain operations flower tea stores, with high-quality service and products, to provide customers with healthy and natural. In order to achieve this goal, the flowers tea store knows the company needs to nurture great people. The companies want the best talent working at GOOD TIME no matter who they are. The companies will also positive innovation and development products. 2.5 Vision statement Mission comes from the Latin word, mission meaning sending away a group to a foreign country. Companys mission (or mission statement) describes the fundamental purpose of the organization-why we exist. (Thomas, 2009 B) The mission of GOOD TIME flower tea store is to become an extension of the living room of the middle and upper class families, high quality and low overhead social spaces, the third best place to work outside the home. 2.6 Company management system In the early stage the operating area is small, small staff, relatively easy to manage. The company has one manager, one technical personnel, one waiter, two waitresses and one cashier. Requirements: Employees must work on time every day. If the employee is faced with an emergency or have a specific reason can not to go to work, needed to ask for leave to the consent of the boss agreed. Work is not allowed to answer personal phone calls, not absent without leave, at least left a staff at the front desk. Before off duty need to tidy up drinks area of tables, chairs and tea set. after the boss visits, then the staff can leaving.(Tea are glassware, fragile, if any damage to be according to the cost of compensation) 3. Indusrty Analysis 3.1 PESTLE analysis (Source: created for this project adapted from internet) One of the most common models used to analysis the macro environment is the PEST analysis, which focuses on four elements: Political, Economical, Socio-demographical, and Technological factors. The PEST analysis is sometimes expanded with two factors: Legislative and environmental, renaming the PESTLE analysis. (Poul 2010) Completing a PESTLE analysis is very simple and can be undertaken by individuals, or during a team meeting or workshop. Originally referred to as PEST analysis, the legal and environment prompts were added in more recent times. (Stationery Office 2010) 3.1.1 Political factor The Singapore political risk is relatively low, compared to other countries. Singapore is a democratic country, the elected representative of the whole country, Since Singapores independence, Politics has been relatively stable, Singapore has become a better business opportunities for countries. In order to adapt to the commercial economic globalization trends, The Singapore government has recognized that in addition to support commercial also need to support entrepreneurship. Therefore, Singapore is one of the countries with the lowest tax of the worlds, In addition to the tax rates and tax incentives, Singapore is also widely with 70 countries has a double taxation avoidance agreements .Since 2012 only 17% of the corporate income tax (2012). Tax concessions flexible and less political risk for the development of enterprises in Singapore has a good role in promoting. 3.1.2 Economic factor Singapores annual economic growth rate is 4.9% in 2011(2012). However, due to Singapores trade and financial openness, the continued turmoil in the euro zone debt crisis and other adverse external factors will have a significant impact on the economic growth of Singapore. Experts predict that, if the euro debt crisis worsens ¼Ã…’Coupled with the slow U.S. economic recovery ¼Ã…’Singapore this years economic growth rate has dropped to 1% or less. However, in Singapore the internal environment of low unemployment and low interest rates will be able to support domestic demand. Singapore has sufficient policy space to mitigate the adverse impact of the global slowdown and financial market turmoil. Although the global economic outlook is not optimistic, although the global economic outlook is not optimistic, Slowdown in external demand, Decline in trade and other adverse factors will impact on the Singapore economy. But Food, beverages and tobacco industry GDP in the first half of 2012 still an increase of 4.0%; Singapores economic growth is expected to rebound to 3.4% in 2013 (2012). So, in this light that Singapore economic turmoil for the food, beverage and tobacco industry will not be too adversely affected. 3.1.3 Socio-demographical factor Population is constitute the market most basic factors, Demographic factors of a country or region, In a certain sense to decide the countrys market size and market appeal. According to the 2010 Population Census in Singapore, the total pulsations are 5.08 million. Citizens and permanent residents is 3.77 million, a 15.3% increase over 2000.Sex ratio: 0.95:1.00. In the age group, 13.8% of 0-14 years old, 77% between 15-64 years of age, 9.2% for 65 years of age or older. Singapore citizen is use racial to distinction: Chinese accounted for 74.1% of the population, 13.4% of the Malaysian, Indians 9.2% and Eurasians 3.3%, the main religions are Buddhism, Taoism, Islam, Christianity and Hinduism (2010). Singapores growing population is conducive to the increase in the Singapore market size and market appeal. Due to women, young people and the elderly is a major consumer of herbal tea crowd, the female population is more than male population is conducive to the development of the herbal tea industry. Tea culture originated in China, the Chinese people love tea, Singapore has 74.1% of the Chinese, and this will bring good prospects for herbal tea sales. 3.1.4 Technological factor Technological factor affecting the competitiveness of the products, technological innovation that can enhance the product vitality, flower tea stores itself is an innovative, in Singapore market the most of the beverage industry are tea stores, coffee stores and there are also have many herbal tea store, but this herbal tea stores is very common and have a long history , flower tea store is all use the flowers as a raw material, flower tea also call herbal tea, health, beauty and other features will attract the attention and love of many consumers. Followed by the technological innovation is the innovation of the product itself, the company will have a bold innovation for herbal tea tastes, not only ordinary single herbal tea, will also introduce a comprehensive herbal tea, fruit mixed herbal tea and flavor spices herbal tea, each quarter of the company also will launch a new herbal tea, in order to adapt to market demand progress. Finally, environmental innovation will bring physical and sensory enjoyment to the customer, the store will set up three different styles of drink tea zone, use of flower, forest and bamboo as the main theme, the chair will only appear on the form of the swing, and strive to allow customers to experience the immersive feel. 3.1.5 Legislative factor Legal factors include consumer law, antitrust law, discrimination law and health and safety law. Singapore law from strict system of is also the world famous. Strict legal system for Businessmen bring protection also brings some constraints. Singapore to amend the Consumer Protection Act in February 2012 and starting at September, The vast majority of legitimate business retailers will not have much effect; there will not be too much of the burden. Singapore is a small country and has small population, resource scarcity, so Singapore attaches great importance to food safety issues, and has been to strengthen the food safety law, intended to eliminate and reduce the inflow of substandard food. The company in order to ensure the smooth good development in Singapore, the company will comply with all laws and regulations, not only to protect the companys own interests but also to protect the interests of consumers. 3.1.6 Environmental factor Singapores population high density, more people and less land, coupled with the perennial high temperatures and rainy and other environmental problems. Just have very few people planting flowers and tea, the tea mainly relied on imports or a small part of the territory of the processing, Not only imports of Chinese tea, but also imported British tea. Therefore, due to the special environment of Singapore, flower tea generally require from Chinese imports, although the tea in China is high quality and reasonable price, However, due to imports still lead to the cost of flower tea increase. Singapore has relatively long drink herbal tea culture, Singapore is a tropical region, it is easy to heatstroke, and tea can resolve summer heat. Also, because Singapore belongs to the developed countries, the pursuit of a healthy diet is relatively high, more and more people love to drink tea. So comprehensive market environment in Singapore, flower tea for its health features will conquer Singaporeans. 3.2 Porters Five Forces à ¤Ã‚ »- (Source: created for this project adapted from internet) Michael Porter is widely recognized as the greatest and most influential thinkers of business theory, praised as the father of competitive strategy. Porters five forces model in the last two decades is one of the well-known concept of the corporate strategy makers. For the strategy makers, in the implementation of any strategy that may affect a companys strategic position, these five forces play an indispensable leverage. Collection of five competitive forces can determine the profitability of a company. The five forces energy intensity will be different in different industries, and will change with the development of the industry. (Charles and Gareth 2009) These five forces are: Rivalry among competitors Threat of new entrants Bargaining power of buyers Bargaining power of suppliers The threat of substitute (Source: created for this business plan) 3.2.1 Rivalry among competitors (strong) The competition will lead to in marketing, research and developments put into or reduce, the results will reduce the companys profits. Factors affecting the intensity of competition: Exit barriers, industry concentration, industry growth rate, degree of product differentiation, brand recognition, opponents difference degree and so on. In Singapore market has a dedicated sales flower tea competitiveness is few, But in the entire beverage industry competitors are more ¼Ã…’Like milk tea store (KOI, Sweat talk), herbal tea stores (the zhengzhongping, Fuhua), coffee(starbucks), teahouse. These beverage outlets are generally chain operations, strong popularity and have the fixed customer base, deeply by the Singapore people love, so those beverage outlets have strong Competitiveness. Faced with strong competitors ¼Ã…’Company should actively learn from competitors strategic approach, constantly to change the self strategy and to develop a long-term goal, flower tea stores spirit of health, weight-loss, beauty and other characteristics, must be able to build a new field. 3.2.3 Threat of new entrants (weak) The arrival of new competitors will inevitably break the equilibrium in the market, caused by the reaction of existing competitors compete ¼Ã…’it is inevitable to transferred the new resource used to compete, so make gains reduce. Factors affect of potential entrants: Price advantage, capital investment, government policy is to protect, economies of scale, brand influence, the high cost of conversion, the retaliatory confrontation and exclusive possession of the product. The flower tea store appear as a relatively new drinks ¼Ã…’Is relatively rare in China, especially in Singapore, flower tea store have a very small threat of new entrants, the biggest threat may come from and teahouse. Since teahouse and flower tea store is a similar type, flower tea belongs to a kind of tea, China is the worlds earliest discovered tea tree country, and also is the first national cultivation of tea tree. Chinese tea culture has a long history, the Chinese people in their daily life are inseparable from the tea, and more and more foreigners also had a keen interest in Chinas tea culture. Singapore has 74.1% of the Chinese (2010), so flower tea peer competition is from the teahouse. Flower tea store should actively to face competition from new entrants, and learn from each other, and continue to progress. Of the threat as a motive power, in order to remain invincible in the fierce competitive environment, obtaining à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹the largest gains. 3.2.3 Bargaining power of buyers (weak) If the buyer is have the bargaining power. They will take advantage of it. This will reduce the companys profits and its results are the impact of the rate of return. Factors affecting the buyers ability to: bargaining power, access to information, brand recognition, price sensitivity, backward integration, the selection of alternatives, incentive systems, such as government subsidies. The flowers tea industry in different regions will have different results, if in the Chinese market, the tea industry competition is very strong, This means that customers will have more choice, if the Operators want to get more benefits and customers in a competitive environment, It must reduce prices or improve the quality of products and services in order to attract more customers, and thereby gain interest. In this case, the buyers bargaining power is strong. However the flowers tea shops in the Singapore market is a fledgling stage, mainly competitors is from the alternatives industrys, Competition in the same industry is relatively small, The flowers tea stores in the spirit of the excellent quality of itself, the product owned health and beauty, slimming features, Most customers will be attracted by the characteristics of the product itself, especially female customers will be interested by the beauty and slimming function. In this case, the buyers bargaining power is relatively weak. 3.2.4 Bargaining power of suppliers (medium) The bargaining power of suppliers is contrast with the buyer, the suppliers will try to raise prices; its results will also affect the companys rate of return. Factors that influence the ability of suppliers: Concentration of suppliers, the importance of the product of the number of suppliers, invest the difference, investment cost and differentiation, alternative products inputs presence, threat of forward integration, the cost in the purchasing power of the relative industry. Singapores population high density, more people and less land, coupled with the perennial high temperatures and rainy and other environmental problems. So flowers tea is mainly dependent on imports, Currently able to supply the flowers tea shops of the products have Chinese ¼Ã…’Germany, France, UK, Australia, Canada and other countries. Due to the limited cost and China is a country has a long history of tea culture, close to Singapore, can be reduce the cost of imports. So most import source from China, due to china has many tea suppliers and its mainly distributed in South China region, however, for a single type flower tea suppliers is relatively less, flower tea in China is in the initial stage, although the development of very fast, but still there is no more tea suppliers, so the bargaining power of suppliers is middle. 3.2.5 The threat of substitute  ¼Ã‹â€ medium ¼Ã¢â‚¬ ° The existence of alternative flowers tea products and services on the market that means that the flowers tea product prices will be limited. Factors affecting the substitutes: conversion costs ¼Ã…’the preference of the buyer of the alternatives, cost performance of the alternatives and alternative relationship. With the development of science and technology, appeared a growing number of substitute products. Substitutes is means the two products exists the competing sales relationship ¼Ã…’That the increase in the sales of a product that will reduce the potential sales of another product. Flower tea store in the Singapore market substitutes was herbal tea shop, like FuHua. The two stores have the same characteristics, health. Herbal tea shop popular in Singapore for a long time, Herbal tea shops usually provide customers with finished ¼Ã…’can be drunk directly, cheap and convenient features already have some loyal customers ¼Ã…’and have strong profitability. So it will bring greater pressure on some of the companys original products ¼Ã…’Sometimes had to reduce prices in order to increase sales ¼Ã…’this makes some price constraints on a lower level, the Company in a passive position in the competition. flower tea shops own start-up capital is relatively small, the conversion costs of the substitutes is small, then the herb tea shop on the pressure brought by the company will be bigger. So can be drawn by said threat of substitutes is relatively medium. Flower tea stores should be taken to reduce the price of a product, same time vigorously to promote have anti-obesity product, and this will not only improve the sales of the product, but will also reduce the sales of substitute products. This at the expense of a product, stable development of another product strategy, can improve the popularity of the product and the companies, at the same time leave a good image in the minds of customers. 3.3 SWOT analysis The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weakness, Opportunities and Threats of a company, it provides information that is helpful in matching the companys resources and capabilities to the competitive environment in which it operates .the resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection. (Nadine and Anne 2009) 3.3.1 Strengths Health Beauty More innovative Price is moderate Easy to preserve, quality is relatively stable Herbal tea is known as health tea, in the West, flowers tea called Herbal Tea, A beverage based on the herb for the preparation of raw materials. Flowers tea market in Singapore is a whole new market. Has the characteristic of the return to nature, health, health and beauty, is a romantic casual drink. It does not contain caffeine, so avoid the ordinary tea make it difficult to sleep and so on. Edible natural flowers contains a variety of plant extracts and a biologically active substance, possess Nutrition, health and medicinal properties. Flowers tea join berry after brewing, colorful, overflowing aroma, ratio of traditional drink more innovative, so better able to attract more of the pursuit of female beauty. Herbal tea possess the efficacy of herbal tea, but the sweet smell taste far inferior to Herbal tea, natural majority of young people are choosing the latter. Price is moderate to possess a wide range of consumption basis, flowers tea is unlike the green tea, oolong tea, Puer tea mostly positioned in the ranks the high-end products, flowers tea product positioning in the low-end, easy to form a scale, and has the a wide range of consumption basis. Flowers tea is easy to save, the quality is relatively stable. Flower tea is relatively the green tea and oolong tea that is relatively easy is saved. The flower tea is reprocessing tea ¼Ã…’in flower tea production process, through the blending ¼Ã…’plastic and other delicate process, processing of the tea quality maintain a relatively stable, easy to formation of scale and brand management. 3.3.2 Weakness Brand awareness is small Competitor multi High Manage risk flower tea shop is an emerging industry in Singapore ¼Ã…’Singapore market are mostly packed flower tea. No one tea shop can be provided to the customer a space drinks tea and provide ready-made flower tea drinks. This emerging flower tea shop is relatively not having the brand awareness in Singapore market. Flower tea shop in beverage market possesses many competitors, such as coffee shops, herbal tea shops and milk tea shop. these drinks for Singapore consumers have a great affection ¼Ã…’These drinks shop can attract different sectors of consumer groups and have a fixed customer base. Many shops are chain management, with a strong brand awareness and competitiveness. Flower tea shop belonging the early start, have strong manage risk, improper management typically include: Arbitrary decision-making, information barrier ¼Ã…’Concept is unclear, worry about the outcome ¼Ã…’Choosing the wrong people ¼Ã…’ignore the innovation ¼Ã…’Eager to succeed ¼Ã…’Blindly follow the trend, Weak-willed so on. Especially early start by a single of knowledge, Lack of experience, financial strength and mental quality obviously insufficient, Will increase in management of risk. 3.3.3 Opportunities Huge consumer market The pursuit of health Singapore is tropical rainforest climate In Singapore, the proportion of women and men is 1:0.95, people between 15-64 years of age accounted for 77% of the total population of Singapore(2010), and Herbal tea positioned of major consumer group is women and young people. Singapore belongs to the developed countries, the relatively high level of per capita consumption. Therefore, flower tea shop in Singapore has a huge consumer market. With the continuous development of society, Consumers in pursuit of the simple life while also increasing emphasis on health issues. Consumers in the purchase of product will also pay attention to that product impact on health and the environment, natural without any additives food has become the darling of the modern society. Flowers tea without any additives also has a healthy, weight-loss, beauty and other effects will naturally by the majority of consumers love, especially female consumers. Consumer to the health commodity needs will make the flowers tea with a huge space for development. The Singapore in equatorial online, so year round in the tropical rain forest climate, hot, rainy natural environment is easy to bring heat stroke and other discomfort. Singapore people for reduce pathogenic drinks have very large demand; flowers tea has a lot of the product itself that owned have Reduce Pathogenic effect, and tasty, beautiful appearance. So the flower tea will be welcomed by the people of Singapore. 3.3.4 Threats Beauty and lose weight method is more and more Consumers have a certain degree of drinking habits In the technological advances of today, beauty and lose weight method is more and more, like skin care products and plastic surgery. People will choose the direct use of skin care products to beauty, the effect is more obvious and more quickly. but want to use the flower tea to achieve weight-loss and beauty effect that must be kept within a period of time to drink tea in every day, the effect and speed was not as good as cosmetics to the better, So this is a threat for flowers tea. Most consumers already have some drinking habits. Such as tea, milk, coffee, milk, juice, cola, herbal tea and other drinks has been deep into the minds of consumers, and these drinks are widely distributed, easy to buy , each customer will could paying for these drinks, flower tea shop wants to change the habits of the customer will be more difficult. The customers for drinking habits will generate some threats and obstacles for flowers tea sales. 3.4 Competitor analysis There are various forms of commercial competition in the market, these competitions from several competitors and the level of competition is increasingly fierce. In this competitive environment, upper policymakers main task is the precise positioning of the company, accurately locked resources as well as according to their environment to capitalize on the trend. Therefore, whether skilled business and competitive analysis will determine whether a company has competitiveness and whether it also allowed them to benefit the interests of the partners. Flower tea stores in Singapores one of the biggest competitors is KOI Cafe. In fact, the popular for pearl milk tea in Singapore has subsided awaited, but ¼Ã…’the 50 LAN from Taiwan with a unique marketing mode that won the favor of the handsome boys girls. KOI Cafe bubble tea completely the production of raw materials and methods ¼Ã…’Even shaking drinks machine is also from Taiwan. Its greatest feature and selling point is humane service. Guests can choose the beverage tastes, requirements according to their individual preferences adding 0%, 25%, 50%, 75% or 100% of the different sugar content. In this way, the beauty of the people does not have to be afraid of fat on the bubble tea prohibitive. KOI Cafe prices between 1.40 and 6.70 Singapore dollars of KOI Cafe Declaration: uphold service quality, health, and our insistence and attitudes, let 50 LAN in Singapore also dazzling (2012). Flower tea shop in Singapores second largest competitor is Starbucks. Starbucks is the worlds leading coffee chain, Established in 1971, Headquartered in Seattle, Washington, United States. Starbuckss retail products, including 30 variety of the worlds top coffee beans , handcrafted espresso coffee and a variety of coffee hot and cold drinks, delicious pastries fresh food as well as a variety of coffee machines, coffee mugs and other merchandise. Starbucks is not just coffee, Coffee only a carrier. It is through the coffee this vector, Starbucks to send a unique style to the customer. Coffee consumption is largely an emotional and cultural level of consumer; cultural communication needs Coffee shop to create the environment culture capable of infecting customers, and the formation of a good interactive experience. Starbucks loved by many students and office workers in Singapore. But most Starbucks shops service charge of 17% (2010), higher consumption threshold, store often customers too much, leading to congestion. 3.5 Competitive Profile Matrix Table 1 ¼Ã… ¡Competitive Profile Matrix of GOOD TIME Flower Tea Company (Source: created for this business plan) From this CPM matrix can be drawn: the competitive situation in GOOD TIME flower tea store, the company matrix weighted score is 2.75; its main competitor KOI Cafe and Starbucks weighted score is 3.2 and 3.45. From the matrix of the competitive situation, we can conclude that the strength of the order of the competitive situation in the Flower tea store market from strong to weak order: Starbucks, KOI Cafe, GOOD TIME flower tea store. This is reflects the GOOD TIME flower tea store in the Singapore market is not very strong and market share is not high. However ¼Ã…’Starbucks the indicators are more than Flower tea store, Flower tae store is in the future development of the Starbucks as the goal, and actively strive to develop. 4. Products and Services Line The old saying say that man drinking tea, woman drinking herbal tea, flower tea is a natural drink, Rich in vitamins, and does not contain caffeine and artificial coloring. Herbal tea set tea flavor and flower scent into one. While maintaining the rich refreshing tea flavor and in the same time also have deeply flower scent. The flower tea has a good pharmacological effect, long-term drinking the herbal tea for human body all kind various diseases has a certain improvement, and there also have a lot of benefit for acne, weight-loss, and defecation and so on. 4.1 Product GOOD TIME Flower Tea Company is contains four major product, are the single flower tea, comprehensive flower tea, mixed fruit flower tea and spices flower tea. Single flower tea (Source: adapted from http://image.com) <

Sunday, October 13, 2019

My Decision :: Essays Papers

My Decision As the three o'clock bell rang, a sense of excitement filled the air. I ran with my friends through the cluttered hallways and scurried onto the bus. The seats were filled with bouncing children preparing to go home. Many waved to their teachers as the buses departed. I had anticipated this moment for so long--I was officially a second grader. The last day of first grade had arrived, and I had the remainder of summer to enjoy and have fun. I couldn't wait to get home and begin my vacation. The bus finally rolled quietly around a corner and stopped at my house--the last stop. My mother was standing at the door waiting for me. She smiled and causally took my bag. I didn't even have to ask for permission to go to a friends house, my mom simply said to be home by dark. I walked only a short distance to where my friend, Maggie, was waiting. It seemed odd that we were such good friends. She was pretty and popular, and I was simple and somewhat shy. The differences however made a perfect match. The times of fun and laughter between us were countless. A majority of my summer was guaranteed to be spent running around with this close friend. Soon, however, darkness was drawing in, and I reluctantly said good-bye to my friend and headed for home. The porch light was the first thing I could see of my house. The light was such a brilliant white. I loved how it illuminated its surroundings. A sense of security overwhelmed me when I saw this light, for my mother always turned it on until I had safely returned home. I walked up the steps to the front door. When I stepped inside, I was bombarded with the wonderful aroma of a home-made meal. I could see my mother working in the kitchen. She looked up from her masterpiece and welcomed me home. "Did you have fun?" "Of course", I replied. "We made a lot of plans for the summer." "That's good." "Don't you want to know what we're going to do?" "Not really, I feel that you are old enough to make good judgments. As long as you use your head, are reasonable, and are being safe, I don't mind what you do." I looked at my mother with a blank stare for a moment. I was totally confused. "Do you mean that I can do anything that I want to?

Saturday, October 12, 2019

Ray Kroc Essay -- Food Industry Fast Food Restaurants Essays

Ray Kroc They are everywhere! From downtown Chicago to a rural town in Nebraska, fast-food restaurants have become a trademark of how Americans live today. Hurrying to make time for an afternoon appointment, a woman decides to make a short stop for lunch. Pulling her sports utility vehicle up to the window, she quickly grabs a delicious meal for a small price. But where did the idea come from? In the small town of San Bernadino, California, during the fifties, a young man named Ray Kroc had an idea that would drastically revolutionize the food industry with the efficient use of a multimixer, new ideas, and incredible entrepreneurship, the McDonalds corporation began a remarkable empire in the American and worldwide fast-food industry. Ray Kroc began his working career the same as most others do by finding a solid job with a steady cash flow, and hope of promotion. Determined to find work for his future wife's hand in marriage, Ray quickly became a salesmen for a Lily cup industry. Unfortunately for Ray, it didn't start off in the way that he thought it would. Struggling to support his wife and newborn baby under low pay, Ray would also play piano part time to earn extra money. While working for the chance of a promotion, he worked hard in his job going from place to place selling papercup products. It was in these early business days that Ray first showed a sign of his talent in economic ideas. He had an idea to modify a paper cup in that it could be formed in a way which kept the cup more durable. The cup's name was rightfully called the "One in a Million," and the introduction of this new product took off like a barn fire and boosted sales dramatically in a stagnant industry. The intelligent business decisio ns made by Ray were incredible. He advised the head of the company to raise the price of the new cup by two cents. Instead of selling at ten cents, the cup sold at twelve which made the boss an extra one hundred thousand dollars. With this invention by Ray Kroc, new ideas were stimulated and more inventions were created. The invention of the multimixer, by Earl Prince, was a five spindled milkshake machine that Ray believed had tremendous potential. When Earl Prince found out about Ray Kroc's business and selling tactics, he instantly proposed that Ray leave the Lily Tulip company and go into business with him. Ray would sell the... ... the demands of a changing society. Ray commented on all his success by saying, "Everything seems to be coming up roses. I'll be able to tell you more Manana...Manana..."(Kroc 207). At age fifty-two, Ray Kroc took an idea of the McDonalds brothers, and opened his first franchise. Within a decade he became a millionaire and his journey is a classic success story. Sadly, after thirty years of working for his own company, Ray died of heart failure on January 14, 1984. During 1983, the system wide sales of over four thousand restaurants accumulated almost nine billion dollars in sales. And in December of that year Ray was saluted as one of fifty individuals who had made the greatest contribution to the American way of life in the twentieth century. The West Coast Reviews of books writes, "Few entrepreneurs can claim to have actually changed the way we live, but Ray Kroc is one of them. His revolutions in food service automation, franchising, shared national training, and advertis ing have earned him a place beside the men who founded not merely businesses but entire new industries." Ray Kroc's influential life not only provided work for millions, but changed the life of billions.

Friday, October 11, 2019

Linguistics research Essay

1. Linguistics: Linguistics is generally defined as the scientific study of language. 2. Phonology: The study of how sounds are put together and used in communication is called phonology. 3. Syntax: The study of how morphemes and words are combined to form sentences is called syntax. . 4 Design features: it referred to the defining properties of human language that tell the difference between human language that tell the difference between human language and any system of animal communication. 5. Psycholinguistics: The study of language with reference to the workings of mind is called psycholinguistics. 6. Language: Language is a system of arbitrary vocal symbols used for human communication. 7. Phonetics: The study of sounds which are used in linguistic communication is called phonetics. 8. Morphology: The study of the way in which morphemes are arranged to form words is called morphology. 9. Parole: it referred to the actual phenomena or data of linguistics. V. Answer the following questions as comprehensively as possible. Give examples for illustration if necessary: 1. Language is generally defined as a system of arbitrary vocal symbols used for human communication. Explain it in detail. First of all, language is a system, because Elements of language are com ­ bined according to rules. Secondly, language is arbitrary because there is no intrinsic connection between form and meaning, or between the sign and what it stands for. Different languages have different words for the same ob ­ject in the world. This fact is a good illustration of the arbitrary nature of language. This also explains the symbolic nature of language: words are just Symbols; they are associated with objects, actions, ideas, etc. by conven ­ tion. Thirdly, language is vocal because the primary medium is sound for all languages, no matter how well developed their writing systems are. The term â€Å"human† in the definition indicates that language is possessed by human beings only and is very different from the communication systems of other living creatures. The term â€Å"communication† means that language makes it possible for its users to talk to each other and fulfill their commu ­ nicative needs. 2. What are the design features of human language? Illustrate them with examples. 1) Arbitrariness As mentioned earlier, the arbitrary property of language means that there is no logical connection between meanings and sounds. For instance, there is no nec ­ essary relationship between the word elephant and the animal it symbolizes. In addition, different sounds are used to refer to the same object in different languages, and even within the same language, the same sound does not refer to the same thing. However, language is not entirely arbitrary. There are words which are created in the imitation of sounds by sounds, such as crash, bang in English. Besides, some compound words are also not entirely arbitrary. But the non-arbitrary words are quite limited in number. The arbitrary nature of language makes it possible for language to have an unlimited source of expressions. 2) Productivity Language is productive or creative in that it makes possible the con ­ struction and interpretation of new signals by its users. This is why they can produce and understand an infinitely large number of sentences, including sentences that they have never said or heard before. They can send messages which no one else has ever sent before. Productivity is unique to human language. Most animal communication systems appear to be highly restricted with respect to the number of different signals that their users can send and receive. 3) Duality The duality nature of language means that language is a system, which consists of two sets of structure, or two levels, one of sounds and the other of meanings. At the lower or the basic level, there is the structure of sounds, which are meaningless, discrete, individual sounds. But the sounds of language can be combined according to rules into units of meaning such as morphemes and words, which, at the higher level, can be arranged into sentences. This duality of structure or dou ­ ble articulation of language enables its users to talk about anything within their knowledge. No animal communication system has duality or even comes near to possessing it. 4) Displacement Displacement means that language can be used to refer to things which are present or not present, real or imagined matters in the past, present, or future, or in far-away places. In other words, language can be used to refer to contexts removed from the immediate situations of the speaker. Animal calls are mainly uttered in response to immediate changes of situation. 5) Cultural transmission Human beings were born with the ability to acquire language, but the details of any language are not genetically transmitted or passed down by instinct. They have to be taught and learned, but animal call systems are genetically trans ­ mitted. 3. How do you understand the distinction between a synchronic study and a diachronic study? The description of a language at some point in time is a Synchronic study; the de ­ scription of a language as it changes through time is a diachronic study. A synchronic study of language describes a language as it is at some particular point in time, while a diachronic study of language is the study of the historical development of language over a period of time. 4. Why does modern linguistics regard the spoken form of language as primary, not the written? First, the spoken form is prior to the writ ­ ten form and most writing systems are derived from The spoken form of lan ­ guage. Second, the spoken form plays a greater role than writing in terms of the amount of information conveyed and it serves a wider range of purposes finally, the spoken form is the medium through which we acquire our mother tongue. 5. What are the major distinctions between langue and parole? The distinct, ion between langue, and parole was made by the famous Swiss linguist Ferdinand de Saussure early this century. Langue refers to the abstract linguistic system shared by all the members of a speech community, and parole refers to the realization of langue in actual use. Langue is the set of conventions and rules which language users all have to follow while parole is the concrete use of the conventions and the application of the rules. Langue is abstract; it is not the language people actually use, but parole is concrete; it refers to the naturally occurring language events. Langue is relatively stable, it does not change frequently; while parole varies from person to person, and from situation to situation. 6. (1) What if there were no language? (2) What if there were only one language the world over? (3) What can we learn from this Bible story? Language is powerful as a tool of human communication. 7. (1) What measures do you suggest for protecting dialects as well as languages? (2) Do you think that someday people all over the world will speak only one language, or someday no dialect will exist? 8. Can our pets learn human languages? Why or why not? No. They are genetically not endowed with the 9. What role does body language play in language commun

Thursday, October 10, 2019

Ethical and Socially Responsive Business Essay

Describe key areas of the selected company’s code of conduct that are of significant importance to the business, and explain why. The first question we should ask ourselves â€Å"what is ethics?† I think ethics are a collection of principles and practices that a business believes in, statements and more specific policies about conduct to give employees, partners, vendors, and outsiders an idea of what the corporation stands for and how it’s staff should conduct themselves . The Cheesecake Factory was established in the 1940s by Oscar and Evelyn Overton. In 1972 they open their first business store to Los Angeles, CA known as the Cheesecake Factory. Now The Cheesecake Factory has over 170 locations around the world. Having such a large corporation like Cheesecake Factory brings a lot of ethical and business problems when it comes to having such a large stores and staff. We should always remember that everyone has their own set of moral ethics that they live by at tend to take those same ethics to the work place. When writing a code of ethics it is important that these will cover every staff member from the top of the corporation to the lowest lever employee. Key areas that are of significant importance to The Cheesecake Factory start with the general standards of conduct in how all its employees will be treated by fellow employees and by management. The standards deals the basic values that we all have, with the expectation of building trust, loyalty, honesty, respect, and a high level of professionalism within the company. The cheesecake Factory has an established code of ethical conduct that is an essential factor in maintaining a proper balance in the human aspect of ethics and the link to the business success. Corporate leaders and managements need to be careful about their behaviors and how they make important decisions. Although all areas of the Cheesecake Factory’s code of ethical conduct is important for the success of the company, there are a few key areas of the company’s code of ethical conduct that are of significant importance for The Cheesecake Factory. 1-The first occurs in Article IV, in the â€Å"Conflicts of Interest,† section that pertains to transactions and investments. This specifically states that an officer or a director† should avoid participating in any transaction or investment that conflicts with, or gives the appearance of a conflict with, the interest of the company.†(Reference 1) This is key in maintaining ethics because a person who is in a leadership / management positions must be loyal to only their organization; otherwise, all decisions that are made and act are suspect as to the integrity of the choice, especially concerning money matters. 2- A second key area of The Cheesecake Factory’s code of ethical conduct that is of significant importance is in Article V, in the â€Å"Compliance with Company Policies and Procedures,† section that pertains to confidential information. It is very important and essential for the success of any company and business especially, the confidentiality of information, especially for third parties, be maintained. This leads to another key area that is also in Article V of the company’s code of ethical conduct. In the section that pertains to insider trading. In the section that deals with prohibiting insider trading it states that, â€Å"An officer or director shall observe the Company’s policy prohibiting trading on the basis of material, non-public information.†(Reference 1) 2.Explain the key steps that the company should take to ensure that employees follow the code of conduct. There are some key steps that a company can take in order to ensure the employees follow the code of conduct. 1-The Cheesecake Factory should have a â€Å"compliance department† that handles all disputes and investigations regarding violations of the code of conduct. This specific department at Cheesecake Factory should have designated employees that govern the entire company’s employees and handle any issues that arise. 2-The Cheesecake Factory can  take to ensure the employees follow the code of conduct is to have each employee sign and date, the code of conduct when they hired and give it to the employee a copy and keep another copy in the employee files. This makes it possible for the employee and the company to be on the same page from the beginning of the working relationship. This process can repeat every year for the existing employees to follow the code of conduct. 3-The Cheesecake Factory can take to ensure the employees follow the code of conduct is complete mandatory â€Å" Business ethics† training videos for new and existing employees every year. These videos make sure reminder of all employees’ business ethics and code of conduct. 3. Suggest three (3) ways in which the restaurant can engage in socially responsive activities in the community within which it operates The Cheesecake Factory can engage many socially responsive activities in the local community. 1-The Cheesecake Factory can donate foods to local food banks, soup kitchens and homeless shelters. Restaurants always have extra food that does not used for any reasons or left over foods. As a respectful company being able to donate fresh food to shelters and feeding someone who is unable to have a meal, would be wonderful social responsive project and activity. 2-The Cheesecake Factory could engage in socially responsive activities in the community would be to help raise money for a local non-profit organizations, charities, children hospitals or cancer associates. This could be done by donating money, ask costumers to participate or fund rising which will show that the company is giving back to the local community in which it is a part. 3- The Cheesecake Factory could engage in socially responsive activities in the community would be to offer free meals to shelters for specified holidays, such as Thanksgiving and Christmas. 4- Also Cheesecake Factory could run campaign for â€Å"Local Food Drive† to contribute as a company and ask their costumers donate dry and canned foods to reach local families who needs help .This is one of excellent way of giving back to the local community. References: 1. (March 16, 2004) The Cheesecake Factory Incorporated. Amended and Restated Code of Ethics for Executive Officers, Senior Financial Officers, and Directors. Retrieved from: http://investors.thecheesecakefactory.com/phoenix.zhtml?c=109258&p=irol-govconduct. 2. (January 2001) C.B. And R.L. â€Å"The Legal Environment of Business: Text and Cases: Ethical Regulatory, Global, and Corporate Issues.† Cengage Learning, 8th edition. 3. (January 2012) Ferrell, O.C. And John Fraedrich. â€Å"Business Ethics: Ethical Decision Making & Cases.† Cengage Learning, 9th edition.